Over the last few years, technology has advanced dramatically providing us with ultra modern gadgets which have enriched greatly the way we currently communicate, shop for products and services, share information just to name a few. It has challenged industries to shift and implement new and creative methods to help promote their products and/or services to its consumers by enhancing their shopping experience. Real estate has been no exception, as some REALTORS® continuously explore new advertising methods how to promote their listings to prospective buyers. Unfortunately, not all REALTORS®, have embarked in this new concept and continue exercising the same methods of doing business as they did 20 years ago expecting to be paid the same margins of commissions. If you are being charged between 5% to 6% commission and all your REALTOR® is doing is uploading your listing to the MLS® system, printing some feature sheets and running a couple of ads in your local newspaper, then most likely you are paying too much. In today’s market selling a home requires a lot more from your REALTOR®. It entails your real estate agent to expose your property to as many prospective buyers possible so that you can attain the highest selling price for the least amount of time. Also, it is equally important your property is differentiated from all other properties that are for sale on the market. When selecting a REALTOR®, carefully analyze the marketing strategies they have to offer.
Consumers should pay a lot more attention to how a REALTOR® markets and advertises to his/her buyers as the material produced will have a positive or negative impression on your home. When you go to an open house, carefully look at the home’s feature sheet. Does it grab your attention? Does it impress you? Does it truly represent the property? Are there pictures included and how many? How about the printing quality? No doubt a feature can tell you a lot about a REALTOR®. Another thing to consider is if your real estate agent uses social media to promote his/her listings! It is no secret that social media has been increasing in popularity with Facebook, Twitter, Digg, MySpace, YouTube just to mention a few, as they create social experiences that resonate with friends and family. The National Association of Realtors (NAR) reports, have concluded that over 90% of home buyers and sellers search the internet when thinking of buying or selling a home. Hince, the reason your property needs to be exposed to attract the maximum number of buyers which in essence will help generate you a higher profitable return. Other questions to consider, does your REALTOR® offer: QR bar code advertising, virtual tours, professional photos, home staging, open house on powerpoint, direct marketing to existing database, etc.
If you are thinking of selling your home and are looking for maximum exposure for your home, contact John Gaio your Brampton real estate agent offering Brampton homes for sale, Caledon homes for sale and Georgetown homes for sale. You may also use my FREE Market Evaluation.